The history of Jaipur traditional wear is deeply rooted in the region’s traditional textiles, particularly the art of block printing. Block printing is a centuries-old technique that involves carving intricate designs onto wooden blocks and then stamping them onto fabric. These prints often feature motifs that symbolize nature, spirituality, and the royal history of Rajasthan, such as paisleys, flowers, elephants, and peacocks.

In the old days, this technique was used for making sarees and dupattas, but over time, Jaipur’s skilled artisans began experimenting with the design and fit of various ethnic wear, including kurtis. These traditional prints are now incorporated into modern designs, giving them a timeless appeal that can be worn by women of all ages.